Certificate IV in Marketing and Communication

Course Code

BSB40820

Duration

1-2 years

About the Qualification

The Certificate IV in Marketing and Communication is designed to introduce students to basic marketing concepts while developing a comprehensive understanding of consumer behaviour, leadership skills and networking.

Students who graduate from this qualification will be able to provide leadership and guidance to others with some limited responsibility for the output of others, however graduates will typically report to a more senior marketing practitioner.

This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.


Prerequisites

Nil


Course Duration

Course Duration - 1-2 years

Ordinarily this course takes between 0.6 months-2 years to complete, based upon a person’s circumstances as well as mode of study for which you pick. As an illustration, if you decide to do this course online and regularly dedicate enough time to complete the homework and assignments each week you would possibly finish the course well before schedule.


Qualification Level

Certificate IV

Career Opportunities

  • Direct Marketing Officer
  • Market Research Assistant
  • Marketing Coordinator
  • Marketing Coordinator
  • Marketing Coordinator

Study Mode

  • online
  • work-based
  • classroom
  • blended
  • correspondence

Assessment

A variety of assessment methods are available but not limited to the ones listed below and can be used to assess a unit of competency, these could include:

1. Questioning Checklist- Theory/Questioning Assessments are delivered in the form of short questions and answers and/or Multiple choice, these are to be completed by the Student.

2. Projects- These are issued to the student on completion of the training session. The Student may be asked to gather a Portfolio of documents or evidence from the workplace; or, research a topic or area of study prior to the Assessment visit. If the task asked the student to demonstrate to the Assessor a topic or area of study, this will be conducted during the assessment session.

3. Practical Demonstrations- These are to be conducted by the Trainer/Assessor through observing when the student completes the required tasks consistently and continuously in the various workplace relevant situations.

4. Workplace Supervisor Report- This report is to be completed by the workplace supervisor, its purpose is to verify that the Student can demonstrate a particular skill or applies relevant knowledge consistently and continuously in various situations. This is used as supplementary evidence.

The format for delivery of the assessment is as follows: –

At the Assessment session, the Assessor will:

• Meet with the student at the workplace and review, discuss and mark the completed Projects. Any areas that were not satisfactorily completed will be reviewed, and the student will be asked to repeat that section until it is satisfactorily completed. The Trainer/Assessor is to record these details on the Assessment Summary sheet.
• Have the Student complete the Questioning Checklist.
• Have the Student complete the Practical Demonstrations in the presence of the Assessor.


Recognition of Prior Learning (RPL)

Recognition is available (on application) to students with prior skills, experience, knowledge or qualifications obtained from formal studies or training, in a related area. Recognition may reduce the duration of your studies.

RPL is available for each Unit of Competency-based on relevant workplace experience, formal training, or other expertise.

RPL is conducted through assessment only pathway

To apply for RPL, please contact info@auschs.edu.au to gain further information.


Simulated Work Environment

If a simulated work environment is required, it will be achieved by using suitable facilities, equipment and resources including individualised plans and equipment outlined in the plan, modelling of industry operating conditions, including presence of problem-solving activities and organisational policies, procedures and protocols.


Work Placement

NA


Education and Support Services

In accordance with the requirements of Standards for RTOs 2015, the following support is available to learners:

Language, literacy and numeracy (LLN) advice. The ACSF informs the identification and description of underpinning English language, literacy and numeracy features and requirements within competency standards. LLN requirements of participants will be assessed using LLN assessment form completed upon enrolment. LLN needs of Learners will be taken into consideration in the delivery and assessment of this qualification.

The following processes will be applied for students

  • Learning and assessment materials are written in plain English.
  • Delivery modes are negotiated to meet the needs of a diverse range of learners.
  • Entry to courses is in accordance with equal opportunity legislation, anti-discrimination legislation.

Support strategies include:

  • Identifying requirements (such as literacy, numeracy, English language or physical capabilities) learners would need to complete each course and if necessary, referring them to specialist services prior to enrolling in the course.
  • Developing strategies to make support available where gaps are identified.
  • Assistive technology
  • Additional tutorials

Reasonable Adjustment

Reasonable adjustment is the process of adjusting our intended methods of learning and assessment to accommodate the unique requirements of our clients yet remaining within the constraints of the training package whilst still applying the principles of assessment.

The following processes will be applied for students

  • Learning and assessment materials are written in plain English.
  • Delivery methods are negotiated to meet the needs of a diverse range of learners.
  • Entry to courses is in accordance with equal opportunity legislation, anti-discrimination legislation.

Reasonable Adjustment is a key strategy in achieving this outcome. Adjustments are made to the learning environment to ensure equal opportunity without imposing unjustifiable hardship on the Australian College of Higher Studies or compromising the integrity of the Qualification Standards.

Reasonable Adjustment should be catered for without compromising assessment conditions. For example, the Trainer/Assessor should withdraw from assessment to protect privacy, confidentiality and potentially company security concerns. In this instance, Reasonable Adjustment needs to be applied i.e. using a different form of Assessment or a simulated environment.

We are committed to assisting all of our clients where within our capacity to complete the course. To ensure we understand where we can assist we ask our students to self-identify any areas that we can assist them in. Our options and approach to English language literacy have been raised earlier.

Obviously, the trainer/assessor can make their own observations as to how they can modify our assessment process to meet the needs of our students. In the case of this course, possible areas of Reasonable Adjustment include: Shorter more frequent sessions for people with attention issues, the use of colour paper or tinted transparencies to assist those with dyslexia. In general, the student will know what form of reasonable adjustment suits their needs address these options with the student but ensure the needs of the Training Package are met, any requests for Reasonable Adjustment that cannot immediately be accommodated should be discussed with the CEO, and where we cannot accommodate the request, we will refer the Student onto a suitable organisation.

The RTO has incorporated a separate comment section for Reasonable Adjustments into each form of Assessment and in all of its assessment tools, or reasonable adjustments can be made as notes in the general comment sections.


Articulation


Course Units

Total number of units = 12

6 core units plus

6 elective units, of which:

2 elective units must be selected from Group A
2 elective units must be selected from Group B
for the remaining 2 elective units:

up to 2 units may be selected from Groups A and B
if not listed, up to 2 units may be selected from a Certificate III, Certificate IV or Diploma from this or any other currently endorsed Training Package qualification or accredited course.

Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.

Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.

Core Units

BSBCMM411

Make presentations

BSBCRT412

Articulate, present and debate ideas

BSBMKG433

Undertake marketing activities

BSBMKG435

Analyse consumer behaviour

BSBMKG439

Develop and apply knowledge of communications industry

BSBWRT411

Write complex documents

Elective Units

BSBMKG431

Assess marketing opportunities

BSBMKG434

Promote products and services

BSBCRT411

Apply critical thinking to work practices

BSBESB404

Market new business ventures

BSBXCM401

Apply communication stratergies in the workplace

BSBTWK401

Build and maintain business relations


Course Fees

Fee for Service

$---

Smart & Skilled Student Fees

Fee-FREE Qualifications – Skilling for Recovery – NSW

Eligibility

To be eligible for fee-free full qualification training under Skilling for Recovery You Must be in one of the following four categories:

1. Youth 17-24 (regardless of employment status)
2. Commonwealth Benefit Recipient (including unemployed Jobseeker)
3. Unemployed (Not a Commonwealth Benefit Recipient)
4. People expected to become unemployed (one of the following four categories):

• Stood down/Jobkeeper/furloughed employee: Employee that has been stood down or employee for whom employer has JobKeeper arrangement in place and at risk of becoming unemployed. Requires upskilling or reskilling for new role and employment elsewhere
• Person returning to work (employed for 6 months or less): employed on condition of receiving training to build capacity and capability for the job role. This would be within the first 6 months of employment
• Low skilled/unskilled employee: Existing employee, with or without relevant skills or previous qualification up to Certificate III, that requires training to upskill to secure ongoing employment or future employment
• Workers in declining industries: Workers at any company in an agreed declining industry (e.g. international travel industry) who require upskilling/reskilling for redeployment.

Smart and Skilled Student Fees (Only for NSW residents)

The cost of this course will vary based on your eligibility for a Smart and Skilled Student Fee. Eligibility criteria can be found on the Smart and Skilled website or you can call us on 1300 600 888 for further information and advice.

First qualification- $1580

Second qualification- $1850

Concession- $240

Exemption- $0

FEE-FREE TRAINEESHIPS

There’s never been a better time to start a traineeship in NSW. The NSW Government will pay the student fee on behalf of students who fit the eligibility requirements – meaning students undertaking a Government Funded traineeship course no longer face a student fee of up to $1000.

Fee-free traineeships are available to NSW students – including school-based trainees whose training:

  • is funded under the NSW Government’s Smart and Skilled Program
  • Traineeships commenced on or after 1 January 2020

Traineeships are a great career pathway. They combine on-the-job training with formal study to give you the skills and experience employers are looking for. Traineeships generally take around 1-2 years to complete, and trainees earn a salary while they learn.

For more information: https://vet.nsw.gov.au/choosing-vet/fee-free-traineeships

The fees indicated above are based on students being approved for training subsidized by the NSW Government. Students can pay their fee upfront or undertake an AUSCHS’s Instalment Plan which will commence at the time of enrolment.

Payment Plans Available**
**Conditions Apply
*** Please refer to the course handbook and the pre-enrolment student handbook, Smart and Skilled information handbook for enrolment policy, RPL, refund policies, fees arrangements and for more information feel free to contact us by emailing info@auschs.edu.au or calling 1300600888

Please contact us to obtain the Fee For Service quotes.


Enrolment Documents

Pre- Enrolment Information Pack

Pre- Enrolment Information Pack -

Smart and Skilled Information Handbook

Smart and Skilled Information Handbook - PDF 820.63 KB

Student Handbook

Student Handbook - PDF 1,008.62 KB

LLN Skills Assessment

LLN Skills Assessment - PDF 336.16 KB

Smart and Skilled Enrollment Form

Smart and Skilled Enrollment Form - PDF 365.92 KB

Fee For Service Enrolment Form

Fee For Service Enrolment Form - PDF 768.51 KB

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