Certificate IV in Retail Management

General Description: 

This qualification provides the skills and knowledge for an individual to be competent in frontline management skills of those working in a retail or business-to-business environment. It applies to those who are managing a small retail outlet, a section or department within a larger retail store, a small business-to-business outlet, or a section or department within a larger business or franchise.

Career Opportunities: 

Job roles

Individuals with this qualification are able to perform roles, such as:

  • manage a small to medium sized retail store group or franchise outlet
  • manage an independent retail store
  • manage a business-to-business outlet
  • departmental or section management in a retail or business-to-business enterprise
  • functional management roles, such as merchandise management
  • manage an inside or outside sales team in a business-to-business company.

    Possible job titles

  • department manager
  • merchandise manager
  • customer service manager
  • shift manager
  • small business retail owner
  • Course Duration: 

    Typically this training course takes up to 24 months to complete , based on your own personal circumstances as well as the mode of study you choose.

    By way of example, if you were to do this training course online and continually commit time to complete the projects and assignments each week, chances are you'll complete the course well ahead of the time.

    Method of Study: 

    In-class study will give you a structured training experience and routine face-to-face contact with your trainers, educators, lecturers and classmates.

    Online, Correspondence and Distance Education programs provide you with the ability to study from just about any place, whenever you want!

    This is great if you'd like flexibility and can't commit to going to routine classroom sessions. You may learn at your own tempo and finish the course in keeping with your own schedule. Contact us today to investigate which study methodology may perhaps suit you best.

    Course Category: 

    This particular course falls within the Business, Management & Finance group of training courses. Business and commerce is the study of the principles as well as practice regarding planning, guiding, arranging, motivating and co-ordinating the human and material resources of private and public organizations and institutions. It includes the retailing and supply of products and services in addition to personal development. The main purpose regarding this area of instruction is to increase a preliminary understanding of the theory and also practice of making decisions as well as policy formation, organisational development, planning, financial management, in addition to the marketing and selling of products and professional services. Some of the programs contained in this particular category consist of: Accounting, Business, Management, Sales and Marketing, Office Studies, Banking, Finance and Commerce to name a few.


    To undertake this qualification, individuals will have previous retail supervisory experience in roles such as:

  • customer service
  • supervising work teams and employee relations
  • sales performance
  • store safety and security.

    Examples of evidence of retail management experience may include:

  • job descriptions and references from current or past employers
  • an entry interview to determine retail management experience.
  • Recognition of Prior Learning: 

    Recognition is available (on application) to students with prior skills, experience, knowledge or qualifications obtained from formal studies or training, in a related area. Recognition may reduce the duration of your studies.


    Competency determination is made after all relevant evidence is gathered. AusCHS is receptive to evidence gathered from a variety of sources including our own assessment processes. AusCHS assessment processes include:

    • Recognition of Prior Learning/Credit Transfer
    • Written/Oral Questions
    • Written reports/Portfolio Assessments
    • Scenarios

    After achieving SIR40212 Certificate IV in Retail Management, individuals may undertake:

  • SIR50112 Diploma of Retail Management
  • SIR80112 Vocational Graduate Certificate in Retail Leadership.
  • Modules/units: 

    10 units must be completed:
    3 core units
    7 elective units

  • a minimum of 4 units must be selected from the elective unit list below
  • a maximum of 3 units may be selected from any relevant Training Package or accredited course first packaged at AQF level 3, 4 or 5.

    Core units

    SIRXMER405 Manage store presentation and pricing

    SIRXMGT003A Lead and manage people

    SIRXWHS403 Provide a safe work environment

    Elective units

    Client and Customer Service

    BSBCUS401B Coordinate implementation of customer service strategies

    SIRXCCS406 Provide customer service for high value and complex sales

    SIRXCCS407 Develop business-to-business relationships

    SIRXCCS408 Build retail relationships and sustain customer loyalty

    Cleaning and Maintenance

    SIRXCLM402 Manage store facilities


    BSBRES401A Analyse and present research information

    Computer Operations and ICT Management

    SIRXICT404 Adopt mobile commerce applications to improve sales and service


    SIRXEBS001A Acquire and retain online customers


    BSBFIA402A Report on financial activity

    BSBSMB402A Plan small business finances

    BSBSMB406A Manage small business finances

    SIRXFIN004A Manage financial resources

    Food Safety

    SIRRFSA302 Monitor food safety program

    Governance and Legal Compliance

    BSBSMB401A Establish legal and risk management requirements of small business

    SIRXGLC401 Monitor compliance with the legislative requirements for establishing a retail business

    Human Resource Management

    SIRXHRM001A Administer human resources policy

    SIRXHRM002A Recruit and select personnel


    BSBPUR401B Plan purchasing

    BSBPUR402B Negotiate contracts

    SIRXINV003A Plan inventory levels

    SIRXINV005A Control inventory

    SIRXINV404 Manage retail merchandise

    SIRXINV407 Manage suppliers

    Marketing and Public Relations

    BSBREL402A Build client relationships and business networks

    SIRXMPR001A Profile a retail market

    SIRXMPR004A Market products

    SIRXMPR005A Seize a business opportunity


    SIRXMER303 Coordinate merchandise presentation

    SIRXMER304 Present products

    SIRXMER406 Monitor in-store visual merchandising displays

    Product Management

    SIRXPRO002A Implement product recalls

    SIRXPRO401 Maximise sales of branded products and services

    Quality and Innovation

    SIRXQUA002A Lead a team to foster innovation

    SIRXQUA003A Create an innovative work environment

    SIRXQUA004A Set up systems that support innovation

    SIRXQUA005A Maintain operational quality and productivity

    Risk Management and Security

    SIRXRSK404 Control store security


    SIRXSLS007A Train sales representatives team members

    SIRXSLS406 Manage sales and service delivery

    SIRXSLS410 Lead a sales representatives team

  • Course Fees: 

    Smart and Skilled Student Fees (Only for NSW residents)

    The cost of this course will vary based on your eligibility for a Smart and Skilled Student Fee. Eligibility criteria can be found on the Smart and Skilled website or you can call us on 1300 600 888 for further information and advice.

    First qualification- $1560

    Second qualification- $1820

    Concession- $240

    Exemption- $0

    Trainees: from 2016 if you are starting a traineeship that is on the NSW Skills List, your Smart and Skilled fee for the whole qualification will not be more than $1,000.

    The fees indicated above are based on students being approved for training subsidised by the NSW Government. Students can pay their fee upfront or undertake a AUSCHS's Instalment Plan which will commence at the time of enrolment.

    Fee For Service - $5000
    Payment Plans Available**
    **conditions apply