Certificate IV in Marketing and Communication

General Description: 

This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.

Licensing/Regulatory Information

No licensing, legislative or certification requirements apply to this qualification at the time of publication.

Career Opportunities: 

The Certificate IV in Marketing will provide students with the training they need to work within the business environment in a variety of roles such as:

  • Direct Marketing Officer
  • Market Research Assistant
  • Marketing Coordinator
  • Marketing Officer
  • Public Relations Officer

    The Certificate IV in Marketing will equip students with the skills needed to succeed in marketing both within Australia and internationally.

  • Course Duration: 

    Typically this course requires between 0.5-1 year to complete, dependent upon an individual's circumstances and also the mode of study for which you pick. By way of example, should you do this training course online and regularly spend enough time to complete the tasks and assignments weekly chances are you'll complete the course well before schedule.

    Method of Study: 

    In-class study provides a structured studying experience and conventional face-to-face contact with your trainers, tutors, lecturers and peers. Online, Correspondence and Distance Education training courses give you the ability to study from just about anywhere, at any time when! This is great should you need flexibility and aren't able to commit to taking part in regular classroom sessions. You have the ability to study at your own tempo and finish your study course based on your own agenda. Contact us today to confirm which study technique may perhaps suit you best.


    There are no formal prerequisites for this qualification.

    Recognition of Prior Learning: 

    Recognition is available (on application) to students with prior skills, experience, knowledge or qualifications obtained from formal studies or training, in a related area. Recognition may reduce the duration of your studies. To apply for RPL, please contact us today at to obtain a RPL Kit and submit documentation in portfolio form for evaluation by AusCHS assessors(Subjective to evidence provide, mapped and assessed against the required unit/s of competency)


    Competency determination is made after all relevant evidence is gathered. AUSCHS is receptive to evidence gathered from a variety of sources including our own assessment processes. AusCHS assessment processes include:

    • Recognition of Prior Learning/Credit Transfer
    • Written/Oral Questions
    • Written reports/Portfolio Assessments
    • Scenarios
    • Role Plays
    • Projects

    When you finish this course you can apply to do BSB52415 Diploma of Marketing and Communication or other specialist Diploma qualifications in the Business Services Training Package (BSB07), such as advertising or management.


    Total number of units = 12

  • 5 core units plus
  • 7 elective units, of which:
  • 6 elective units must be selected from the electives listed below

    the remaining elective unit may be selected from the elective units listed below, or any currently endorsed Training Package or accredited course at Certificate IV or Diploma level.
    Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.

    Core Units

    BSBCMM401 Make a presentation

    BSBCRT401 Articulate, present and debate ideas

    BSBMGT407 Apply digital solutions to work processes

    BSBMKG417 Apply marketing communication across a convergent industry

    BSBMKG418 Develop and apply knowledge of marketing communication industry

    Elective Units

    BSBADV402 Conduct pre-campaign testing

    BSBADV403 Monitor advertising production

    BSBADV404 Schedule advertisements

    BSBADV405 Perform media calculations

    BSBADV406 Buy and monitor media

    BSBADV407 Apply media analysis and processing tools

    BSBADV408 Review advertising media options

    BSBCUS401 Coordinate implementation of customer service strategies

    BSBFIA402 Report on financial activity

    BSBINM401 Implement workplace information system

    BSBIPR403 Protect and use brands and business identity

    BSBLDR402 Lead effective workplace relationships

    BSBMKG401 Profile the market

    BSBMKG408 Conduct market research

    BSBMKG409 Design direct response offers

    BSBMKG410 Test direct marketing activities

    BSBMKG411 Analyse direct marketing databases

    BSBMKG413 Promote products and services

    BSBMKG419 Analyse consumer behaviour

    BSBMKG420 Create digital media user experiences

    BSBMKG421 Optimise digital media impact

    BSBPRO401 Develop product knowledge

    BSBPUB402 Develop public relations campaigns

    BSBPUB403 Develop public relations documents

    BSBRES401 Analyse and present research information

    BSBWRT401 Write complex documents

  • Course Fees: 

    Smart and Skilled Student Fees (Only for NSW residents)

    The cost of this course will vary based on your eligibility for a Smart and Skilled Student Fee. Eligibility criteria can be found on the Smart and Skilled website or you can call us on 1300 600 888 for further information and advice.

    First qualification- $1570

    Second qualification- $1830

    Concession- $240

    Exemption- $0

    Trainees: from 2016 if you are starting a traineeship that is on the NSW Skills List, your Smart and Skilled fee for the whole qualification will not be more than $1,000.

    The fees indicated above are based on students being approved for training subsidised by the NSW Government. Students can pay their fee upfront or undertake a AUSCHS's Instalment Plan which will commence at the time of enrolment.

    Fee For Service - $5200
    Payment Plans Available**
    **conditions apply