Certificate IV in Marketing

General Description: 

This qualification is suitable for those who use well-developed marketing skills across a variety of contexts. Job titles might include direct marketing officers, market research assistants, marketing coordinators, marketing officers and public relations officers.

They are often adept problem solvers, can analyse information well and may have some limited responsibility for others. In most cases, individuals would usually report to a more senior marketing practitioner.

Career Opportunities: 

The Certificate IV in Marketing will provide students with the training they need to work within the business environment in a variety of roles such as:

The Certificate IV in Marketing will provide students with the training they need to work within the business environment in a variety of roles such as:

  • Direct Marketing Officer
  • Market Research Assistant
  • Marketing Coordinator
  • Marketing Officer
  • Public Relations Officer

    The Certificate IV in Marketing will equip students with the skills needed to succeed in marketing both within Australia and internationally.

  • Course Duration: 

    Typically this course requires between 0.5-1 year to complete, dependent upon an individual's circumstances and also the mode of study for which you pick. By way of example, should you do this training course online and regularly spend enough time to complete the tasks and assignments weekly chances are you'll complete the course well before schedule.

    Method of Study: 

    In-class study provides a structured studying experience and conventional face-to-face contact with your trainers, tutors, lecturers and peers. Online, Correspondence and Distance Education training courses give you the ability to study from just about anywhere, at any time when! This is great should you need flexibility and aren't able to commit to taking part in regular classroom sessions. You have the ability to study at your own tempo and finish your study course based on your own agenda. Contact us today to confirm which study technique may perhaps suit you best.

    Course Category: 

    This particular course falls within the Business, Management & Finance type of training courses. Business and commerce is the study of the principle plus approach regarding planning, leading, arranging, motivating and co-ordinating the human and material resources of private and public businesses and institutions. It includes the merchandising and supply of products and services as well as personal development. The main purpose of this particular field of understanding is to cultivate a comprehension of the theory plus practice of decision making and policy development, organisational development, planning, economic management, as well as the promotion and selling of goods and professional services. Some of the courses of study contained in this particular category include: Accounting, Business, Management, Sales and Marketing, Office Studies, Banking, Finance and Commerce to name a few.


    There are no formal prerequisites for this qualification.

    Recognition of Prior Learning: 

    Recognition is available (on application) to students with prior skills, experience, knowledge or qualifications obtained from formal studies or training, in a related area. Recognition may reduce the duration of your studies. To apply for RPL, please contact us today at to obtain a RPL Kit and submit documentation in portfolio form for evaluation by AusCHS assessors(Subjective to evidence provide, mapped and assessed against the required unit/s of competency)


    Competency determination is made after all relevant evidence is gathered. AusCHS is receptive to evidence gathered from a variety of sources including our own assessment processes. AusCHS assessment processes include:

    • Recognition of Prior Learning/Credit Transfer
    • Written/Oral Questions
    • Written reports/Portfolio Assessments
    • Scenarios
    • Role Plays
    • Projects

    When you finish this course you can apply to do BSB51215 Diploma of Marketing or other specialist Diploma qualifications in the Business Services Training Package (BSB07), such as advertising or management.


    Total number of units = 10

    4 core units plus
    6 elective units , of which:

  • 3 of the elective units must be selected from the elective units listed below
  • 3 elective units may be selected from the elective units listed below, from this Training Package or from any current accredited course or endorsed Training Package at this qualification level
  • if not listed below, 1 unit may be selected from either a Certificate III or Diploma qualification.
    Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.

    Core Units

    BSBCMM401 Make a presentation

    BSBMKG401 Profile the market

    BSBMKG402 Analyse consumer behaviour for specific markets

    BSBMKG408 Conduct market research

    Elective Units

    BSBCUS402 Address customer needs

    BSBCUS403 Implement customer service standards

    BSBEBU401 Review and maintain a website

    BSBFIM501 Manage budgets and financial plans

    BSBITA401 Design databases

    BSBITU301 Create and use databases

    BSBLDR402 Lead effective workplace relationships

    BSBMKG409 Design direct response offers

    BSBMKG410 Test direct marketing activities

    BSBMKG411 Analyse direct marketing databases

    BSBMKG412 Conduct e-marketing communications

    BSBMKG413 Promote products and services

    BSBMKG414 Undertake marketing activities

    BSBPRO401 Develop product knowledge

    BSBREL401 Establish networks

    BSBREL402 Build client relationships and business networks

    BSBRES401 Analyse and present research information

    BSBRSK401 Identify risk and apply risk management processes

    BSBSUS301 Implement and monitor environmentally sustainable work practices

    BSBWHS401 Implement and monitor WHS policies, procedures and programs to meet legislative requirements

    BSBWRT401 Write complex documents

  • Course Fees: 

    Smart and Skilled Student Fees (Only for NSW residents)

    The cost of this course will vary based on your eligibility for a Smart and Skilled Student Fee. Eligibility criteria can be found on the Smart and Skilled website or you can call us on 1300 600 888 for further information and advice.

    First qualification- $1570

    Second qualification- $1830

    Concession- $240

    Exemption- $0

    Trainees: from 2016 if you are starting a traineeship that is on the NSW Skills List, your Smart and Skilled fee for the whole qualification will not be more than $1,000.

    The fees indicated above are based on students being approved for training subsidised by the NSW Government. Students can pay their fee upfront or undertake a AUSCHS's Instalment Plan which will commence at the time of enrolment.

    Fee For Service - $5200
    Payment Plans Available**
    **conditions apply